Carling Academy Birmingham, previously the infamous Hummingbird in Dale End was redesigned and developed by AMG and opened on November 16th 2000 with local heroes Ocean Colour Scene to an ecstatic full house. Birmingham had long been without a medium sized venue until the Academy Music Group stepped in, building on the success of the award winning Academy venue in Brixton. Carling Academy Birmingham became its second Academy branded live music and club venue outside of the Capital.